I am the best-selling author, Positioning Marketing coach and mentor. My work has been featured on Smart Business, Investor's Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, I worked in Fortune 50 and management consulting, most recently as head of Global Agency Strategy. Over my corporate tenure, I've managed a billion dollars in marketing spend those companies. Since 2013, I've been helping fellow coaches, entrepreneurs and small business owners claim their "Category of One" status based on their unique abilities.
Yet even after all that research, I still made a lot of expensive mistakes along the way... costing me lots of time and money, while causing me plenty of headaches.
The good news is that I learned from those mistakes and today, I have positioning marketing, down to a science.
I know exactly how to create a great product without spending a lot of time or money - two things that are in short supply for virtually every entrepreneur.
Positioning you for success,